Jaehak Lee. 2011. The Image of Asian Countries in Korea. Language Information. Language Information . Volume 12. 53-83.
This paper investigates the image of Asian Couries in Korea including Japan, China, Singapore, India, Indonesia and Malaysia. To do this, this paper analyzes the Anholt Nation Brands Index which measures people's perception of a country across six areas of national competence. These six areas are Tourism, Exports/Products, Governance, Investment/Immigration, Culture/Heritage and People. This paper also investigates the Korean news media since "quantitative content analysis is the systematic assignment of communication content to categories according to rules, and the analysis of relationships involving those categories using statistical methods" (Riffe 2005, 3). Therefore the analysis of the Korean daily news paper Chosun shows us the perceived image of these six Asian Countries in Korea. To conclude this paper shows that almost all of these Asian countries suffer from negative perceptions in Korea. (Department of Spanish Language & Literature, Korea University)
Key word : Nation Brand, Perception of Koreans, Asian Countries, Korean News Media, Quantitative Analysis